A Wake-Up Call from a Trusted Friend

This may be the most important letter I’ve sent in years—maybe ever. About six months ago, a longtime friend began reading The One and meeting with me weekly to discuss what we were learning. After seeing the impact this unique blended Gospel was having across the U.S. and internationally, he lovingly said, “You don’t know what you’re doing.” Coming from someone who owned and built a construction company to nearly a billion in annual sales, it was brutal honesty wrapped in care. “Your blogs—You Don’t Know This About Jesus—are powerful, but they’re not reaching enough people.”

Building a Strategy for Broader Impact

He then hired a brilliant business consultant he’d worked with before, to create a social media strategy for the You Don’t Know This About Jesus posts.

A New Name and a Clearer Mission

Over the past three months, Jeff has been developing a ministry plan that includes:

• Hiring a social media expert (Jordan)
• Launching an Instagram presence.
• Collaborating with Jordan and me on the layout for four weekly posts
• Cleaning up my Amazon page
• Developing a funding strategy
• And—changing the name of my ministry from White Horse Ministries to Bill Perkins Ministries (a DBA under WHM)

Instagram Launch: How You Can Help

On September 30th the Instagram campaign went live. I rarely ask for more than your prayers, but this time I’m asking you to follow me on Instagram: @TheOne.forJesus or @BillPerkinsMinistries. 

Once you follow, you’ll receive every post as soon as it’s published. If something resonates, share it with your contact list. Your participation will help amplify the message.

Looking Ahead: Expanding the Reach

After the Instagram launch, Jeff and Jordan will develop strategies for Facebook, Amazon.com, and TikTok. My friend who hired Jeff told me, “Just do what he tells you to do.” So, I am—and since writing is my gifting, I’m having a blast creating these posts.

The One App: A Global Resource in the Making

While all this was unfolding, I recorded an audio version of The One, which will soon be available on a new app. I’m currently testing it with several dozen others, and it’s an incredible resource. The app now includes The One in English and Ukrainian (both digital and audio). Spanish and Farsi (Persian) will be added soon.

In the next year, we hope to add Turkish, Russian, and Polish. The app can host up to 100 languages. It’s a joy to use—you can read and listen, take notes, highlight passages, form small groups, create a daily reading plan (tracked with a graph), and search by word or verse. Once it’s public, I’ll send you the link so you can explore it yourself.

A New Role at Horizon Church

At the same time, Stan Russell, lead pastor of Horizon Church in Tualatin—just ten minutes from our home—asked me to lead the men’s ministry using The One as the discipleship curriculum. Horizon is a dynamic, biblically grounded Assembly of God church, and Stan is one of the denomination’s national leaders. The AOG reportedly includes over 160,000 churches worldwide, with 86 million participants. In the U.S. alone, there are nearly 13,000 churches and more than three million members and adherents.

Running Hard Toward the Finish Line

I believe this effort is the culmination of my life in ministry—a final lap that brings together everything I’ve learned, written, and prayed for. I’m running hard toward the finish line, and I’m asking you to partner with me in this last stretch. Your prayers, your encouragement, and your willingness to share this message mean more than ever.

Serving you and the King,

Bill Perkins